Tackling Website Traffic Churn with Communicating Value of Business!

Tackling Website Traffic Churn with Communicating Value of Business!

#Cooked up by the creative gen, Lismayasari Annisyah ๐Ÿฃ๐ŸŒฟ

Hey there, wonderful people! ๐ŸŒŸ

Frustrated by Churned Traffic on Your Website?ย Ever wondered how to effectively communicate the unique value of your startup’s product? Look no further!ย 

Here’s a step-by-step guide to help you create a compelling value proposition that resonates with your audience:

๐Ÿ”ธ Define Your Ideal Persona
โ†’ Dive into the specifics of your target audience
โ†’ If possible, include their job titles and roles

๐Ÿ”ธ Present an Appealing Alternative
โ†’ Showcase an existing solution your product is an alternative to
โ†’ Highlight what your audience is currently using

๐Ÿ”ธ Identify the Problem
โ†’ Pinpoint the shortcomings of the current alternative
โ†’ Illuminate the issues and challenges caused by their current solution

๐Ÿ”ธ Highlight Your Product’s Capability
โ†’ Unveil the unique abilities your product brings to the table
โ†’ Emphasize how your solution empowers them to do something previously impossible

๐Ÿ”ธ Showcase Key Features
โ†’ Shed light on the core components of your product driving its capabilities
โ†’ Answer the question “how” your product delivers its benefits

๐Ÿ”ธ Emphasize the Benefits
โ†’ Illustrate the positive transformation that stems from the newfound capabilities
โ†’ Highlight the improvements gained or the problems solved

Here’s a real-world example using Slack’s potential value proposition:

Please note that startup products often have multiple value propositions. Typically, homepage designs spotlight three of them right beneath the main image.

Are you ready to create a compelling and engaging value proposition that resonates with your target audience?

Let’s get started!

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